PH 3150 - Professional Practices: Marketing

Credits: 3

This studio course prepares students with critical knowledge and practical strategies as they begin to identify their brand and work towards a targeted profession in the field of photography, video, or media arts. The central elements of these efforts are the processes of portfolio synthesis and the use of web-based media platforms supplemented by personal interactions with the organizations where marketing and photography professionals interact. This course will, through instructional processes and photographic project assignments, guide students through the stages of website development using templates, social media, direct marketing, effective marketing strategies, business branding, and a universal comprehension of the business of photography. Upon successful completion of this course, students will have created recent photographic work; a brand identity package including business cards; a professional website; utilized multiple social media methods; and involved themselves in client-based professional organizations.

Prerequisites: Completion of 90+ credit hours

Corequisites: PH 3000 - Junior Portfolio Review

Notes: The textbook ASMP Professional Business Practices in Photography is also used in PH4100.

Course Learning Outcomes:

Create a business brand and image.
Evaluate and research potential business markets to create a career development path.
Create collateral material that reinforces an established brand identity.
Develop an online and social media strategy that effectively markets each student’s business to a target audience.
Demonstrate business professionalism in client relationships.

PH 3150 Course Learning Outcome Rubric

Required Textbooks:
ASMP Professional Business Practices in Photography, 7th edition, by American Society of Media Photographers. ISBN: 978-1581154979
Required Course Materials:

Entry-level DSLR or MILC Camera with appropriate memory cards & batteries
Camera Bag
Tripod
External Hard Drive (1TB or Larger)
Website host and professional URL
Professional Social Media Accounts