Mar 28, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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PH 4100 - Professional Practices: Business


Credits: 3

In this senior-level course, students learn to apply professional practices in regards to the logistics of business operations in the photographic industry. Important components of the course are in the areas of industry overviews, identifying career paths, design and negotiation of contracts, client development, and business management. Students will research photographic industry standards and create a marketable logo/collateral material, and write a business plan that illustrates their knowledge of professionalism and its application in the industry.

Prerequisites: PH 3500 - Project Development Portfolio  

Notes: The textbook ASMP Professional Business Practices in Photography is also used in PH3150.


Course Learning Outcomes:
  • Identify and apply the four basic business structure formats.
  • Develop a business website through a design process.
  • Create assignment estimates, invoices, contracts.
  • Identify the components of, and create a draft business plan.

PH 4100 Course Learning Outcome Rubric   

Required Textbooks:
ASMP Professional Business Practices in Photography, By American Society of Media Photographers  ISBN-13: 978-1581154979
Required Course Materials:

  • Professional Membership (ASMP, PPA, SPE, etc.)



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