IL 4450 - Illustration Marketing

Credits: 3

This course enables students to create a professional marketing plan and brand identity that reflects their personal career goals through strategically advertising their services to clients using a range of new web technologies and traditional marketing modalities. Upon successful completion of this course, students will be able to determine which marketing tools are most effective and know how to use them. Students will be able to demonstrate a solid understanding of how to leverage offline and online tools, like new media, to drive art buyers to an illustration portfolio website. Students will understand focused methods to present a portfolio online or in-person. Finally, students will be able to clearly communicate and implement actionable steps to competitively market their professional illustration services.

Prerequisites: Completion of 90+ credit hours

Course Learning Outcomes:

Create a marketing plan and materials reflecting individual career goals and visual style.
Employ digital and traditional marketing modalities to advertise the illustration brand.
Research and analyze target audience for illustration services.

IL 4450 Course Learning Outcome Rubric

Required Textbooks:
Graphic Artists Guild Handbook Pricing & Ethical Guidelines 15th Edition - ISBN: 9781507206683

ONLINE: Art Money Success, Maria Brophy - ISBN 9780999011508
Required Course Materials:
Hosting Solution for Personal Website