GD 4410 - Environmental Graphic Design

Credits: 3

In this senior-level course, students explore the human-centered experience with signage as it relates to branding, identification and direction within the built environment. In group and individual projects, students learn strategies in way-finding, ADA (American with Disabilities Act), sign design, fabrication techniques and sustainable materials use. Innovations and new technologies will be studied to advance user interaction in public and private spaces. Upon successful completion of this course, students demonstrate a greater understanding of communication within the built/branded environment.

Prerequisites: GD 2100 - Layout Design and GD 2220 - Raster Image Processing

Course Learning Outcomes:

Apply Environmental Graphic Design industry standards to create a user-friendly experience.
Research and create prototypes of wayfinding and experiential graphics to test initial assumptions.
Propose an environmental design plan for a large scale-built environment.

GD 4410 Course Learning Outcome Rubric

Required Textbooks:
ON-CAMPUS: Signage + Wayfinding Design - ISBN: 9781118692998