Sep 23, 2023  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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GD 4020 - Experience Design

Credits: 3

This integrated course fully explores the significance and impact of experience design. Moving beyond traditional Graphic Design concepts, this course strives to create experiences beyond products and services. Students work as individuals and in teams on multi-faceted projects that address: way-finding, environmental graphic design, information architecture, and fabrication connections and resources. Students address issues such as: product or service life cycles, user interfaces, and the creation of environments that connect on an emotional or value level to customers. As in previous courses, students sharpen analytical, verbal, written, and visual presentation techniques. Upon successful completion of this course, students demonstrate a sound knowledge of research and user-centered design concepts via studio projects and client/user presentations.

Prerequisites: GD 3040 - Design Systems  

Course Learning Outcomes:
  • Articulate experience design.
  • Understand the practice, process, and craft of designing a brand experience.
  • Apply rapid ideation and visualization techniques in experience design.
  • Apply human-centered design tools and research methods.

GD 4020 Course Learning Outcome Rubric  

Required Textbooks:
Graphic Design Thinking; Beyond Brainstorming - ISBN: 9781568989792

A Field Guide to Human-Centered Design - Free Download at

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