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Aug 31, 2025
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GD 3700 - Advertising Principles
Credits: 3
Course Type: Studio
In this course, students investigate the elements and principles of advertising, including developing a brand strategy, audience/demographic research, ethics, the crafting of messages, and the various methods of advertising media design and delivery. Through class discussions and assignments, students will learn how to use advertising design and strategy to inform, persuade, and remind their target audience of a specific message. As a means of progressing their own conceptual development, students will explore how information, persuasive design, and repeated exposure contribute to the success of an advertising campaign. Advertising agency roles will also be explored as potential career opportunities. Upon successful completion of this course, students will create a multimedia micro-campaign portfolio project to demonstrate their understanding of advertising design.
Prerequisites: GD 3040 - Design Systems
Course Learning Outcomes:
- Evaluate how advertising campaigns apply strategy to reach their target audience through research-based writing assignments.
- Discuss the ethics of advertising as they apply to contemporary culture and the importance/effect of the global reach of advertising.
- Identify key advertising agency roles and how they collaborate with one another.
- Develop creative assets and apply them to multimedia advertising design deliverables with defined placement objectives.
- Perform ad testing and participate in focus groups to demonstrate the effectiveness of communication and overall Return on Investment (ROI).
GD 3700 Course Learning Outcomes Rubric
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