GD 3985 - Professional Practices in Graphic Design
Credits: 3
Course Type: Studio
The course in Professional Practices will introduce students to freelancing and self-employment along with the business and ethical practices of the Graphic Design Profession. Students will learn what freelancing is, the benefits and drawbacks of being creatively self-employed, and plan for their futures. Students will work through projects geared toward learning real-world skills they can then use when they start freelancing including learning how much to charge, how to market their services, working with clients, and legal matters. Upon successful completion of this course, students will have developed a business plan and marketing materials geared towards self-employment.
Prerequisites: GD 3000 - Graphic Design Junior Portfolio Review , GD 3040 - Design Systems
Notes: (Formerly GD 4985 Professional Practices in Graphic Design)
Course Learning Outcomes:
- Identify the most important parts of freelancing and state them in a business plan.
- Formulate a pricing system and create a working contract that can be used with clients.
- Create a portfolio website that showcases marketable skills and that aligns with the list of services offered.
- Develop a marketing plan that is directed toward potential clientele.
- Create a client tracking system that evaluates outreach success and guides goals for the future.
GD3985 Course Learning Outcomes Rubric
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