Aug 31, 2025  
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2024-2025 Academic Catalog [ARCHIVED CATALOG]

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GD 2510 - Sign + Symbol

Credits: 3
Course Type: Studio

This sophomore-level course develops the principles of semiotics and visual communication. Three principles are addressed in this course: Semantics, Syntactics, and Pragmatics. Students working as individuals and in teams will complete studio projects that address the nature of signs, symbols, pictograms, and logotypes. Upon successful completion of this course, students demonstrate an understanding of basic visual communication theory and practice.

Prerequisites: GD 2100 - Layout Design ,  GD 2210 - Vector Illustration , GD 2220 - Raster Image Processing  

Notes: (Formerly GD 2120 Sign + Symbol)


Course Learning Outcomes:
  • Execute complex brand identity systems.
  • Apply brainstorming techniques, as well as peer review practices as part of the ideation process.
  • Analyze the differences and similarities between identity and brand.

GD2510 Course Learning Outcome Rubric  


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