GD 3040 - Design Systems

Credits: 3

This intensive course focuses on the principles and elements of brands and identity systems. Students work as individuals and in teams to engage in long-term projects that address the significance of brand design, applications, and identity management. Company mission, goals, and objectives are researched, investigated, and presented in detail. Content hierarchy, complex grid systems, typographic hierarchy, text/image integration, and color identification are explored in depth. Students also examine 20th century and contemporary branding systems. Upon successful completion of this course via long-term projects, students demonstrate the conceptual and technical ability to understand, establish, define, and create a complex design system.

Prerequisites: GD 2510 - Sign + Symbol

Course Learning Outcomes:

Translate customer experience into recommended design deliverables.
Interpret the stakeholder’s needs and objectives.
Translate brand attributes into original design concepts.
Research the stakeholder’s needs and objectives.
Exploring the differences and similarities between identity and brand.

Required Textbooks:
ON-CAMPUS: Designing Br+ Identity: An Essential Guide for the Whole Branding Team (5th) edition - ISBN: 9781118980828