GD 2510 - Sign + Symbol

Credits: 3

This sophomore-level course develops the principles of semiotics and visual communication. Three principles are addressed in this course: Semantics, Syntactics, and Pragmatics. Students working as individuals and in teams will complete studio projects that address the nature of signs, symbols, pictograms, and logotypes. Upon successful completion of this course, students demonstrate an understanding of basic visual communication theory and practice.

Prerequisites: GD 2100 - Layout Design, GD 2210 - Vector Illustration, GD 2220 - Raster Image Processing

Notes: (Formerly GD 2510 Sign + Symbol)

Course Learning Outcomes:

Execute complex brand identity systems.
Apply brainstorming techniques, as well as peer review practices as part of the ideation process.
Analyze the differences and similarities between identity and brand.

Required Textbooks:
ON-CAMPUS: Mark of excellence: The History + Taxonomy of Trademarks - ISBN: 9780714838380

ON-CAMPUS: Designing Brand Identity: An Essential Guide for the Whole Branding Team 5th Edition - ISBN: 9781118980828