GD 4020 - Experience Design

Credits: 3
Course Type: Studio

This integrated course explores the significance and impact of experience design, broadening the notion of Graphic Design beyond products and services. Students work on multi-faceted projects that address way-finding, environmental graphic design, information architecture, fabrication connections, and resources. In addition, students address issues such as product or service life cycles, and user interfaces, and create environments that connect on an experiential and emotional level to clients and customers. Students continue to sharpen their analytical, verbal, written, and visual presentation skills. Upon successful completion of this course, students demonstrate a sound knowledge of research and human-centered design concepts via studio projects and client/user presentations.

Prerequisites: GD 3040 - Design Systems

Course Learning Outcomes:

Apply human-centered design tools and research methods.
Demonstrate the practice, process, and craft of designing a brand experience.
Apply ideation and visualization techniques to visually represent an experience design plan.
Identify the role of experience design in building the client-customer relationship.

GD4020 Course Learning Outcomes Rubric

Required Textbooks:
Graphic Design Thinking; Beyond Brainstorming - ISBN: 9781568989792

A Field Guide to Human-Centered Design - Free Download at https://www.designkit.org/resources/1