GD 3040 - Design Systems

Credits: 3
Course Type: Studio

This intensive course focuses on the principles and elements of brands and identity systems. Students engage in long-term projects that address the significance of brand design, applications, and identity management. Company mission, goals, and objectives are researched, investigated, and presented in detail. Content hierarchy, complex grid systems, typographic hierarchy, text/image integration, and color identification are explored in depth. Students also examine 20th-century and contemporary branding systems. Upon successful completion of this course via long-term projects, students demonstrate the conceptual and technical ability to understand, establish, define, and create a complex design system.

Prerequisites: GD 2510 - Sign + Symbol

Course Learning Outcomes:

Translate brand attributes into original design concepts.
Research and interpret the stakeholder’s needs and objectives.
Incorporate customer experience into recommended design deliverables.
Develop and present a comprehensive design system for the stakeholder.

GD3040 Course Learning Outcomes Rubric

Required Textbooks:
ON-CAMPUS: Designing Brand Identity: An Essential Guide for the Whole Branding Team (5th) edition - ISBN: 9781118980828
Required Course Materials:

Sketchbook
Pencils/Pens
Computer with Adobe CC Suite and a word processing program