ILD 2000 - Illustrative Design Sophomore Portfolio Review

• Students demonstrate cultural competencies in describing and responding to audiences and contexts that communication and design solutions must address.
• Students demonstrate cultural competencies in recognizing the physical, cognitive, cultural, and social human factors that shape design decisions.
• Students demonstrate communication competency in the ability to solve communication + design problems.
• Students demonstrate communication competency in their understanding of fundamental business practices, including the ability to organize design projects and to work productively as a member of teams.
• Students demonstrate communication competency in a strong use and proficiency in storytelling & communication.
• Students demonstrate design competencies in understanding: symbolic representation, principles of visual organization/compositional theory and information hierarchy, and the proper use of typography and its various applications.
• Students demonstrate design competencies in understanding art and design history, theory, and criticism.
• Students demonstrate design competencies in a strong use and proficiency in media and digital skills, and mechanical skills such as drawing and the use of value and color.
• Students demonstrate design competencies in the ability to create and develop visual forms in response to communication problems.
• Students demonstrate design competencies in a strong sense of personal style.
• Students demonstrate critical thinking skills in research and information gathering, analysis, and generation of alternative solutions.

ILD 2000 Course Learning Outcomes Rubric