PH 3150 - Professional Practices: Marketing
Credits: 3
Course Type: Studio
This studio course prepares students with critical knowledge and practical strategies as they begin to identify their brand and work towards a targeted profession in the field of photography, video, or media arts. The central elements of these efforts are the processes of portfolio synthesis and the use of web-based media platforms supplemented by personal interactions with organizations where marketing and photography professionals interact. This course will guide students through a variety of marketing stages including the development of a professional website using templates, targeted social media, effective marketing collateral, and branding. Upon successful completion of this course, students will have created and presented a brand identity package including business cards, a professional website, utilized multiple social media methods, and involved themselves in client-based professional organizations.
Prerequisites: Students must have completed a total of at least 60 credit hours, of which 30 credits must be PH studio coursework.
Corequisites: PH 3000 - Junior Portfolio Review
Course Learning Outcomes:
- Create a business brand and image.
- Evaluate and research potential business markets to create a career development path.
- Create collateral material that reinforces an established brand identity.
- Develop an online and social media strategy that effectively markets each student’s business to a target audience.
- Demonstrate business professionalism through a portfolio presentation.
PH3150 Course Learning Outcome Rubric
Required Textbooks:
ASMP Professional Business Practices in Photography, 7th edition, by American Society of Media Photographers. ISBN: 978-1581154979
Required Course Materials:
- Entry-level DSLR or MILC Camera with appropriate memory cards & batteries
- Camera Bag
- Tripod
- External Hard Drive (1TB or Larger)
- Website host and professional URL
- Professional Social Media Accounts
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