FS 4211 - Fashion Entrepreneurship
Credits: 3
This advanced-level course prepares the Fashion Design major with fundamental knowledge of how a fashion business functions. Students will gain hands-on experience on how to write an actionable business plan, learning the ins and outs of taking an idea and building it into a viable fashion business. Entrepreneurship methods such as determining products and services, developing a vision, identifying competitors and customers, operational management, and financial planning will be introduced to help students transform their ideas into sound business strategies that can be launched.
Prerequisites: Completion of 90+ credits.
Notes: (Formerly used FS 4210 Fashion Professional Practices)
Course Learning Outcomes:
- Demonstrate fundamental knowledge of how a fashion industry business functions from an entrepreneurial perspective.
- Develop a capsule collection and identify approaches to take the idea to market.
- Present detailed research and market analysis to support the product launch concept.
- Determine the brand’s identity, vision, and positioning as well as the short and long-range goals.
- Develop an operational and management plan to support financial planning.
- Develop a comprehensive and professional business plan presentation deck.
FS4211 Course Learning Outcome Rubric
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