GD 3440 - Experimental Typography

Credits: 3

This advanced course addresses in-depth relationships between form and content in typographic communication. Elements and principles such as contrast, scale, space, rhythm, and sound are fully examined. Students work as individuals and in teams with a wide range of hand-assembled and digital media. Contemporary typographers are studied and inform the studio projects. Upon successful completion of this course, students understand both abstract and objective forms of typography.

Prerequisites: GD 2100 - Layout Design

Course Learning Outcomes:

Explore and manipulate type in visual communication.
Analyze environments, objects, and forms.
Design an original typeface.
Demonstrate the use of a typeface through word and paragraph formation, typographic hierarchies, relationship to imagery, scale, and typographic weights.

Required Textbooks:
Designing Type - ISBN: 9780300111507

ON-CAMPUS: Type Design: Radical Innovations and Experimentation - ISBN: 0060567597