Mar 29, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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MP 4570 - Music Branding + Marketing


Credits: 3

In this senior-level interdisciplinary course, students will work with their academic advisers to realize their graduation projects as proposed in MP 4230 - Composition III, while developing a brand and marketing plan for these projects in alignment with their career goals. Through brand audits, presentations, critiques, and applied writing and design exercises, students will develop a strategic brand platform and learn to communicate it through various marketing channels that align with both creative and professional objectives. Upon completion of the course, students will be able to articulate their brand positioning and share a cohesive digital brand presence that includes an online portfolio and the distribution of a completed graduation project through online music platforms or social media content as determined by their strategic marketing plan. Final graduation projects will be presented to and reviewed by a panel of faculty and/or external music experts.

Prerequisites: MP 4230 - Music Composition III  

Course Learning Outcomes:
  • Create a strategic brand positioning statement and a marketing plan for their music or audio projects.
  • Demonstrate professional work through the curation and presentation of an online creative portfolio.
  • Produce, master, and distribute original creative work in alignment with faculty approved graduation project proposal.
  • Create a digital brand presence via the channels specified in a marketing plan.




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