GD 1000 - Typography

Credits: 3

This freshman-level course is an in-depth examination of the elements and principles of typography via hand-assembled and digital studio projects. Reader and audience demographics are also thoroughly covered. Upon successful completion of this course, students demonstrate conceptual and technical proficiencies with letterform structures, legibility, readability, text manipulation, typographic space, and communication hierarchies as well as an introduction to page layout applications.

Prerequisites: FD 1020 - 2D Design: Elements + Principles

Course Learning Outcomes:

Explain the anatomy and aesthetics of typography.
Compose type using fundamental aesthetic principles and skills.
Communicate visually using letters, words and paragraphs.
Discuss the history, theory and ideas behind typography.
Implement the fundamentals of page layout and basic grid systems.
Illustrate the importance of hierarchy and emphasis within typography.
Describe typographic personality, and its use in appealing to a defined target market.
Compare relationships between typography and effective communication.
Identify line and letter spacing, readability and legibility.
Apply knowledge of classifications, type families, fonts and pairing type.

GD 1000 Course Learning Outcome Rubric

Required Textbooks:
Typographic Design: Form + Communication (6th or 7th Edition) - ISBN: 9781119312567
Required Course Materials:

Laptop
External Hard Drive (1 TB+)
Sketchbook
Pencils/Pens
Tracing Paper
Computer with Adobe CC Suite and a word processing program

**Materials may vary depending on the instructor, make sure to check with your professor before purchasing.