CP 4951 - Professional Practices: Marketing

Credits: 3

This studio course prepares students with critical knowledge and practical strategies as they apply to their post degree profession in the field of Commercial Photography and Photojournalism/Documentary. The central elements of these efforts are the processes of portfolio synthesis and the use of web-based media platforms supplemented by personal interactions with the organizations where marketing and photography professionals interact. This course will, through instructional processes and photographic project assignments, guide students through the stages of website development using templates, social media, direct marketing, effective marketing strategies, business branding, and a universal comprehension of the business of photography. As an outcome, students will have created recent photographic work; an identity package including business cards; a template based website; established directed multiple social media pages; and involved themselves in client based professional organizations.

Prerequisites: Completion of 90+ credit hours.

Notes: (Formerly CP 4950 Professional Practices: Real World Marketing)

Course Learning Outcomes:

Create a business brand and image.
Evaluate and research potential business markets to create a career development path.
Create a business plan that supports a career direction.
Create collateral material that reinforces an established brand identity.
Develop an online and social media strategy that effectively markets your business.
Demonstrate business professionalism in client relationships.
Prepare client contracts and estimates based on industry best practices.